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YELL apps &
Apple watch

UI designer co-leading the in-house studio.

The studio leads innovation at Yell in
e-commerce, PPC, SEO, marketing campaigns, social media, and wearables.
Download on the App Store
Get it on Google Play
The Yell online experience is available across the web & wearables, we launched the Apple Watch app.
I worked to simplify the UI, iconography, typography, testing, and the creation of social media campaign assets.

Project overview


Head of studio
UI senior: Shabana Ahmed
Project manager
Front end engineer


In-person briefing & ideation

Adobe suite 

Oracle Eloqua

Device simulator

  • 2 weeks sprints

  • Project by project basis varied

My role across the iOS, Android, Apple apps was to create OS-specific UI and work with testing teams to produce best in class UX.

A win for the team: the Yell Apple Watch app was accepted by Apple upon the first entry submitted

A win for the team: the Yell Apple Watch app was accepted by Apple upon the first entry submitted

Android mobile 

​The Yell app experience is available on android.
I worked on optimisation projects, to make features more clear, accessible and create component designs that could be reused and utilised across experiences.

Landing sites & Email campaigns

I designed campaign landing sites and responsive emails to promote core products and services across industry verticals.


This involved rapid prototyping, end-to-end journeys, storyboarding, user interface design and creating vector illustrations. I conducted frequent A/B testing across imagery, key content and page layouts to iterate and find the most valuable solutions for users.

I built the emails in HTML, using Oracle Eloqua.

Industry custom landing site: construction

Yell site construction
Yell mob

email designs

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