YELL apps &
Apple watch
UI designer co-leading the in-house studio.
The studio leads innovation at Yell in
e-commerce, PPC, SEO, marketing campaigns, social media, and wearables.
The Yell online experience is available across the web & wearables, we launched the Apple Watch app.
I worked to simplify the UI, iconography, typography, testing, and the creation of social media campaign assets.
Project overview
ROLE & TEAM
Head of studio
UI senior: Shabana Ahmed
Project manager
Front end engineer
Data
TOOLS
In-person briefing & ideation
Adobe suite
Oracle Eloqua
Device simulator
TIMELINE
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2 weeks sprints
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Project by project basis varied
My role across the iOS, Android, Apple apps was to create OS-specific UI and work with testing teams to produce best in class UX.
A win for the team: the Yell Apple Watch app was accepted by Apple upon the first entry submitted
A win for the team: the Yell Apple Watch app was accepted by Apple upon the first entry submitted
Android mobile
The Yell app experience is available on android.
I worked on optimisation projects, to make features more clear, accessible and create component designs that could be reused and utilised across experiences.
Landing sites & Email campaigns
I designed campaign landing sites and responsive emails to promote core products and services across industry verticals.
This involved rapid prototyping, end-to-end journeys, storyboarding, user interface design and creating vector illustrations. I conducted frequent A/B testing across imagery, key content and page layouts to iterate and find the most valuable solutions for users.
I built the emails in HTML, using Oracle Eloqua.
Industry custom landing site: construction
